Overview
Harris Teeter (‘HT’) is one the largest grocery chains in the southeast United States, with millions of customers and billions of dollars in revenue.
With the digital wave disrupting the retail industry, Harris Teeter wanted to be the market leader by reshaping customer experiences across all channels - web, mobile, email, and stores.
Harris Teeter’s digital infrastructure was fragmented with legacy systems, third-party apps, and old user interfaces. Many systems were rigid and prevented HT from using the latest tech, design, and data to deliver personalized and connected experiences that could transform their business. Harris Teeter partnered with us to deliver on the digital ambitions that later made them a leader in digital retail.
Services
Rapidops partnered with Harris Teeter to lead a multi-year digital transformation focused on creating a seamless, modern shopping experience for their customers. The team closely collaborated with Harris Teeter’s business and IT stakeholders to map the end-to-end customer journey and identify key areas for transformation.
Starting with a deep understanding of their business goals, we reimagined their online presence and rolled out a new digital experience across multiple channels. Over time, our collaboration evolved into an ongoing innovation partnership-continuously launching new features, improving user engagement, and supporting Harris Teeter’s growth as a digital-first grocery retailer.
Features
Next-gen Content Management System
Harris Teeter’s website was built with legacy Microsoft tech, and it was time to redesign the web shopping experience for its millions of loyal customers. As the mainstream channel, the website also included corporate profiles, marketing initiatives, community programs, and many additional services, we had to exceed expectations for all the stakeholders.
Together with the HT team, we worked hard to understand various user groups’ needs and evaluated multiple options. Within 3 months, we launched a beautiful content management system and personalized storefront that received raving reviews from all stakeholders and customers.
A Fresh Online Shopping Experience
Rapidops team’s ability to understand the vision and translate it into digital products and solutions is mind-blowing. They have been our exclusive partner for 10 years and have transformed our digital business across all fronts.
Madi Palermo
Director of eCommerce / Harris Teeter
Impact
Our cross-functional product team devised a product strategy and roadmap and launched the first version of the new website in less than three months.
We picked cutting-edge open-source technologies and agile practices to deliver a strong technical and process-based foundation that allowed Harris Teeter to grow their eCommerce presence by leaps and bounds.
35%
Increase in conversions
60%
Growth in engagement
50%
Faster checkout process
3.5x
Faster app performance
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