The demand for building materials is on the rise, driven by increased construction activity and infrastructure development. However, many businesses in the building materials sector are struggling to acquire enough customers, particularly as the market shifts increasingly towards digital platforms. In 2024, several key trends will reshape how building materials are bought and sold online, and companies must adapt to these changes to stay competitive. The rise of digital technologies, coupled with evolving buyer behaviors, is pushing businesses to rethink their strategies, or they risk losing ground in an industry that is rapidly moving towards online procurement.