2023’s Top 11 Mobile App Development Trends to Watch

Evolution has always paved the path toward unprecedented development for the modern world. Businesses know this fact and always strive forward, trying to make the most of the predominant technologies to anchor their growth.

Riding the current technology wave helps businesses provide customers the best service and brand reach. Dynamic customer preferences, increasing business requirements, and other broadened factors are considered while mapping the app's success. Businesses need to delegate their resources as per the current and upcoming mobile app development trends for business success. In a world dominated by mobile devices where 3 billion people own a smartphone, developing mobile apps is the current priority for every business owner. This article will help extend your knowledge of the mobile app industry by reviewing the current mobile app development trends.   Let's give you a quick instance of solopreneurs and entrepreneurs who find on-demand apps helpful, especially when managing their businesses without many resources. The pandemic has enhanced the importance of using mobile apps and paved the way for further innovations. We are sure these mobile app development trends will give you an advantage over your competition and make you popular amongst users. As per Statista, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising by 2023. So, let's dive deep into the top mobile app development trends that you should know:

1. The new age of artificial intelligence backed by machine learning

 Over the years, the integration of artificial intelligence and machine learning in mobile apps has helped the mobile industry thrive. Artificial intelligence and machine learning are leading the way in mobile app development trends. Your command is their wish. From simple calculations to carrying out automation, your devices are doing it all for you. As a business owner, you can automate complicated business operations and increase their productivity. Smartphones and mobile applications have become smarter at

• identifying user preferences
• providing user-specific suggestions
• simplifying online business operations

The smartphone industry will flourish more in the coming years. As reported by IDC, the major tech companies' worldwide spending on Artificial Intelligence will be $98 billion in 2023.

2. Embedded technology will take the lead with the Internet of Things (IoT) 

Although IoT technology has not achieved its full potential, it will be among mobile app development trends. By using this technology, businesses are enjoying a seamless connection between IoT-enabled gadgets in real time. The best example of IoT technology is Home Automation. Technological companies like Xiaomi and Apple are taking every IoT gadget, creating an interconnected environment, and allowing users to control the electronic devices at their homes with a mobile app. In 2022 and beyond, the Internet of Things will become preferable, the most sought-after mobile app development choice to ease complex machine commands.

3. Wearable devices are on the rise 

According to Statista, there will be 1.1 billion connected wearables in 2022. We have seen a lot of IoT products that track the activities done by users. The users can check

• Heart rates
• Oxygen rates
• Blood pressure
• Distance walked / run

Businesses are heavily investing in wearable devices. Users can now make and answer their phone calls, revert to messages, and check their social media feeds apart from tracking daily activities with wearables. This is just a stepping stone in mobile app development trends for IoT-enabled wearable devices in the coming years.

4. Better performance from accelerated mobile pages (AMP) 

 Mobile applications are in high demand, and businesses focus on accelerated mobile page technology to reach more customers. Accelerated Mobile Page (AMP) is a low-end version of HTML Page that helps businesses design mobile pages that load faster. This technology is in trend, and mobile app developers use mobile websites with a responsive design that fits all mobile devices. Such technology enables businesses to develop apps that perform well, enhancing the user experience.

5. Businesses need cloud-based android apps for rapid growth 

 Cloud platforms such as Azure is redefining the scaling of businesses across the globe. Cloud-native applications are helping enterprises to surpass many hindrances and stay ahead of their competition. With the ongoing revolution and innovation being made in cloud technology, businesses see more growth opportunities. Mobile Cloud Application Development is the most happening trend as far as emerging technologies are concerned. With the help of cloud mobile computing, businesses will have less worry about choosing between two platforms. Cloud mobile apps are skillfully written and published for Android and iOS as they work very well on both operating systems. Cloud mobile apps also provide seamless database integration and make data migration smoother. Cloud-based development platform has various essential factors such as

• Integration
• Security
• Backend connection
• Pre-packaged functions
• APIs

Developers can quickly create apps while achieving efficient and rapid iterations from coding and testing via debugging.

6. Mobile apps will be built around 5G Technology

As per the various mobile network operators globally, 5G will be up to 100 times faster and more potent than 4G. With the announcement of 5G, big players in the mobile industry such as Samsung, Apple, OnePlus, Xiaomi, etc., have already started pushing 5G-enabled smartphones. Soon there will be a need for apps that support this technology and make users' lives more accessible than before. 5G technology will change the way users interact with apps. This will also affect the app development process. 5G technology will give more functionality to mobile apps affecting their overall usability. So, this is another technology that will affect the mobile app development trend in 2022.

7. AR and VR

 Even though AR / VR is not a new concept, it is still improving. This technology has already revolutionized the gaming industry. For 2022 and beyond, this technology will start getting adopted in various other sectors such as industrial maintenance, health, security, etc. With the pandemic at its epicentre, businesses are now creating AR/VR apps to give virtual tours of properties, locations, etc., to safeguard their customers. Police officials in China now use smart glasses that run facial recognition for finding criminals in the crowd.

8. AI and Chatbot 

Everyone in the modern age has heard about artificial intelligence. Slowly and steadily, AI technology will become a prominent mobile app development trend in 2022 and beyond. AI is being used in amalgamation with Chatbot for improving customer engagement rates. AI is also used for automating many repetitive tasks for saving crucial resources and cost-cutting. Chatbots are increasingly impacting how customers interact with brands. By fusing machine learning and big data, developers make AI intuitively respond to customers, just like humans.

9. Mobile wallets 

 Many of us already have made payments using mobile wallets such as Apple Pay, Samsung Pay, and Google Pay, to name a few. The rise in popularity of these apps can be credited to millennials who love using these digital payment platforms. Convenience and security are the key points that attract customers to these mobile wallets. E-commerce sites heavily depend upon digital payment platforms because they know the modern customers' preferences. As a competitive business, we are sure that you also want to develop or integrate mobile wallets as a payment option for your customers. Also, mobile wallets minimize health risks in this pandemic-stricken environment as there is no physical interaction between users and businesses. This is one of the reasons mobile wallets will be an essential part of mobile app development trends in the coming years.

10. Instant mobile apps for faster interaction 

 What are instant apps? Instant apps enable the user to access the content from an app without installing it. The users can freely interact with some parts of the native app without downloading the complete app. Many mobile users prefer to test the app's performance and feel before installing it on their devices. This is where instant apps come into play. It's like a free trial version for the users before they commit entirely. Instant Apps will be the most sought-after mobile app development trends as they do not take up unnecessary storage space on the smartphone. With the help of instant apps, businesses can get their digital products to a broader audience with just a small glimpse of its offerings.

11. Beacons & location-based services will be relished by businesses

 You might be aware of the popularity Apple iBeacons, and Google Beacon has garnered in recent times. Right now, Wi-Fi usage is limited to

• Hotels
• Restaurants
• Retail outlets
• Healthcare
• Public Transport Terminals

There is a rise in the number of applications that will require Wi-Fi support beyond standard needs. Here's how iBeacons work:  Businesses can also use this technology for advancing their personalized app marketing strategies.

To conclude: Stay competitive, stay in the game by knowing the market dynamics 

To stay competitive, you need to keep an eye on the latest and upcoming technological trends. With a mobile-first approach, the growing number of smartphones, and the rise in the number of its userbase globally, businesses must reach the maximum number of customers to stay relevant in this competitive market. We hope that this article highlighted some of the critical technologies that will dominate the mobile app development trends in 2022 and beyond.  To realize the dream of creating mobile apps to scale your business, you will need an established digital product development organization. Rapidops is a leading digital transformation and innovation partner. It has worked with many Fortune 500 companies and innovative start–ups to monetize their digital opportunities and achieve maximum profit. Having launched 200+ products that are loved and used by millions of customers, Rapidops specializes in building high-quality, scalable, and reusable “digital assets” for its clientele. We use the most advanced technology, design, and analytics for turning your app idea into a money-making business model. If you want to have a detailed conversation on developing your digital product with the latest technology, a hardworking team of developers, and innovative thinkers, then get in touch with us.