The Challenge
Harris Teeter (‘HT’) is one the largest grocery chains in the southeast United States, with millions of customers and billions of dollars in revenue.
With the digital wave disrupting the retail industry, Harris Teeter wanted to be the market leader by reshaping customer experiences across all channels - web, mobile, email, and stores.
Harris Teeter’s digital infrastructure was fragmented with legacy systems, third-party apps, and old user interfaces. Many systems were rigid and prevented HT from using the latest tech, design, and data to deliver personalized and connected experiences that could transform their business. Harris Teeter partnered with us to deliver on the digital ambitions that later made them a leader in digital retail.
Next-gen Content Management System
Harris Teeter’s website was built with legacy Microsoft tech, and it was time to redesign the web shopping experience for its millions of loyal customers. As the mainstream channel, the website also included corporate profiles, marketing initiatives, community programs, and many additional services, and we had to exceed expectations for all the stakeholders.
Together with the HT team, we worked hard to understand various user groups’ needs and evaluated multiple options. Within 3 months, we launched a beautiful content management system and personalized storefront that received raving reviews from all stakeholders and customers.
Rapidops’ team’s ability to understand the vision and translate it into digital products is mind-blowing. They are smart, efficient, and knowledgeable. They push our thinking, build high-quality software, and deliver the results.
Senior Manager, eCommerce
Constantly shipping new digital products and services
Since 2016, we’ve launched 30+ digital products, services, and countless innovations that continue to allow Harris Teeter to be a leader in digital retail.
Customers can’t have enough of it!
Impact
Our cross-functional product team devised a product strategy, roadmap, and launched the first version of the new website in less than 3-months.
We picked cutting-edge open source technologies and agile practices to deliver a strong technical and process-based foundation that allowed Harris Teeter to grow their e-commerce presence by leaps and bounds.
